Social Media
Creative Content Strategy
Copywriting and scheduling for luxury brand-aligned social media posts, boosting engagement and maintaining brand consistency (La Quinta Resort & Club).
Developing strategic social media content calendars to streamline approvals and enhance post performance visibility (KORE Power Inc.).
Social Media Management
Overseeing social media accounts, ensuring consistent branding and proactive audience engagement.
Monitoring social media metrics and adjusting strategies to maximize reach and engagement (La Quinta Resort & Club).
Campaign Performance Analysis
Conducting analysis of content performance and reporting insights to leadership to inform future content strategies.
Utilizing analytics to make data-driven decisions and optimize content impact (Tamarack Aerospace Group).
Brand Development
Crafting and aligning content to maintain brand voice and consistency across all channels, ensuring alignment with company values and audience expectations.
La Quinta Resort & Club
La Quinta Resort & Club is a luxurious desert oasis in Greater Palm Springs, offering world-class accommodations, award-winning dining, and exceptional amenities surrounded by breathtaking mountain views.
Managed all resort social media platforms from 2018-2021 in accordance with Waldorf Astoria luxury brand standards, including copywriting, post scheduling, and engaging with audience. Mentioned in Top 30 Hotel Instagrams 2020 by Forbes Travel Guide, increased overall engagement by nearly double.
Drift Lakeside
Kitchen & Bar
Small lakeside restaurant located in Hope, Idaho serving casual fine dining and featuring stunning lakeside views and consciously sourced fare.
Provided initial marketing consulting for a small lakeside restaurant (2022), including establishing social media channels, creating engaging content, analyzing performance metrics to refine strategies, and designing visually appealing menus to enhance brand presence and drive customer engagement.
